Company Information : Great Oracle Principles
From time to time we revisit this list of Great Oracle Principles to see if it still holds true.
Focus on the user and all else will follow: We are focused on the best user experience possible. Whether we’re designing a new site, or a new tweak to the look of an old one, we take great care to ensure that they will ultimately serve you. This boosts your experience and our bottom line. Companies that say they don’t care about both, are either lying or won’t be in business for long.
Diversify but don’t lose sight of what got us here: We’re predominantly a marketing company. We also have vast reserves of niche information that people want. All other diversifications are really in some way or fashion in support of that core objective.
We will continue to expand and research better ways, methods and products but we will never loses sight of “content is King” and “a great user experience is definitely Queen”.
Fast is better than slow: We know your time is valuable, so when you’re seeking an answer on the web you want it right away. That’s our primary goal. Deliver great content that’s easy to navigate and read. Web sites and the search engine alike. No one wants to wade through confusing menus, irrelevant search results and battle with ads! We feel the same way when we’re searching the web and wan to provide an escape from all that Internet bloat! Find what you need Fast!
Annoyances are a nuisance: We don’t like sites that annoy us and we won’t serve them up to our users. We will not place ads or any other annoying messages in front of the content, you won’t have to read around ads, click on ads to see content; we won’t auto start video or sound. No blinking, sparkling or otherwise distractions on sites that we control. This also speeds up our sites.
We pay attention to the user: We constantly monitor a long list of site statistics including what’s being looked at, what isn’t, how long and feedback the users provide. In addition we use cookies and other methods to collect data, not on individuals but on use of our system to continuously improve the user experience and deliver what matters. We use this data to rank our own system and links to it and evaluate our offerings.
The better we serve the user, the more traffic we receive and the more likelihood someone will click on an ad, which generate our income and provides us ,with the ability to continue developing content and delivery.
Each site or topic area is led by one of our Subject Matter Experts (SMEs). Management continuously works with them to build each site with user satisfaction in mind. We and our SMEs have a vested interest in their area doing well, that’s our bread and butter!
Keep it current and tailor our sites to the users of it: We don’t go for flask in the pan fads but we do care about trends, progress and changes in technology. We won’t tailor site or include features unless the user base wants it or can make use of it. What one community of users’ like, another may not care for.
You can make money honestly: The revenue we generate is derived from advertising displayed on our sites and on other sites across the web. To ensure that we’re ultimately serving all our users (whether they are advertisers or not), we have a set of guiding principles for our advertising programs and practices:
- Ads are relevant to the website’s topic. And we firmly believe that ads can provide useful information if, and only if, they are relevant to what you wish to find–so it’s possible that certain searches won’t lead to any ads at all.
- We don’t accept pop–up, video or audio advertising, which interferes with the content or you’ve requested. We’ve found that text ads that are relevant to the person reading them draw much higher clickthrough rates than ads appearing randomly.
- We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank.
There’s always a need for more information: We constantly looking to expand our content and topics. We encourage people to add to the repository and if you want to manage a niche topic you’re invited to contact us. We don’t bite (but we do byte).
